OuroSEO | SEO / SEM / Web-PR services and chatting

New site, new blog

2006-08-12T10:40:00.000+03:00

I just wish to inform you that we've moved.

So, our new website is OuroSEO.info and our new blog is OuroSEO | SEO / SEM / Web-PR (see? no 'services', no 'chatting'. We still provide them and we still chat, don't be afraid. We've just dropped those words from title.

So - have fun! This blog is officially closed.

Top Five Lies of Black Hat SEOs

2006-08-08T14:04:00.000+03:00

To follow up my Top Five Lies of White Hats... one more piece of sheer crappy linkbait.

I've thought of much more blackhat lies than five; perhaps I sympathetize whitehats more than blacks, being absolute greyhat it is almost a sin to confess.

Still, I'm keeping my promise of being (almost) objective, so here it goes.

"Every kind of SEO is search engine manipulation; white hats do dirty tricks too".
Maybe that was the case many years ago; now White Hats accent on making good content and making pages accessible to spiders. None of that is search engine manipulation; moreso, it is actively advised by search engines themselves.
"Google rarely bans websites for using black hat SEOism".
That is half-true. Yes, Google very rarely bans even the most black-hattish websites. But competitors report them constantly:)
"There is no risk involved for you".
Good blackhats risk only websites of theirs when doing high-risk operation. Keyword is good blackhats. If someone charges $200 bucks for very nasty operation... Beware, your site is in imminent danger.
"Black Hat SEO is legal".
It is legal, of course. Running casinos is legal. Selling placebos as pills for AIDS is legal. Shotting down school boy waving toy pistol is legal, too. Not all things that are legal are good. Black Hat is dishonest at its own core - it is difficult to hide, it is obvious to every your customer. When you step on this road, there is no way back.
"Black Hat SEO is many times more efficient than white hat".
At times of Nigritude Ultramarine that was the case; now black hat is just as efficient as white hat, and with every algo update its efficiency decreases. New ways of cheating Google are viable still; but in bright future of spam-free SERPs that will be no longer the case.

That's all, folks!

Hidden Google ranking parameter found!

2006-08-06T20:59:00.000+03:00

Whoa!

Global SEO breakthrough! Only last piece in puzzle of Google ranking was found! Analyzing billions of search results, comparing and correlating them to every sort of parameter possible, we've found the solution.

Then, we've broken into Matt's place, kidnapped him and brought to OuroSEO hideout deep in deserts of Googlebotstan, had him shot his too-famous videos and then forced him to admit our brilliant solution. Then we've returned him home with promise of public announcement on Google's behalf.

And then, we got that email:

Dear OuroSEO!

We the bunch of mad computer scientists officially declare that you have reverse engineered our algorithm correctly.
Of course, we use RAND() as the hidden argument. That was only thing of puzzle that kept SEOs busy all that time. Now that you know all the puzzle, there is no sense of us to work.

We will give all our resources to charity and officially declare that MSN Search is new best search engine on the planet.

Goodbye.
Yours,
Larry Page & Sergey Brin.

Shocking, eh?

(for those of us not in good shape: everything written above is aforementioned piece of wiry humor, not ramblings of madman. If you found it not funny -- excuse me. But I've really meant that as a joke.)

The Top Five Lies of White Hat SEOs

2006-08-06T12:54:00.000+03:00

Hello everybody!

My name is Ivan Cherevko, and I represent so-called 'Army of One' - one-man SEO project called OuroSEO. I will tell you about me and OuroSEO later, but I doubt that you'll be interested much in it.

So, to open up my blog with nice linkbaiting post, here it goes (warning: this by no means represent author's views. The Top Five Lies of Black Hat SEOs are coming soon):

"Nothing can boost you rankings as much as high-quality content".
Oh yeah, of course. High-quality content indeed can boost your rankings, as far as search engine's algorithms go. Googlebot is not proficient in English; it cannot tell difference between Hamlet and your poorly-written ramblings. Power that human programmers back at Google allows it to separate wheat (human-written content) and chaff (spammy crap).

But this is only one of many factors G and Y! employ to rank pages. By itself, it won't help you get to the top of, say, mortgage or search. Remember nigritude ultramarine? It was won by efficient spammers, not 'quality content'.

White Hats quote Nigritude Ultramarine FAQ's success as being related to quality content. Crap. It just got zillions of backlinks.
"Using BH techniques is illegal".
Commiting supreme crime against peaceful nation is more than illegal. Now spamming is illegal. But using sleazy tricks to make Google think you are more worth than you are really are is dishonest at most. Period.
"You will be reported as spam if you'll use Black Hat techniques".
When blackhattin' efficiently, hundreds of domains will be reported as spam with no effect on The Farm. Yes, impact of link farms is nerfed down every day. But Black Hat is not limited to these; they have zillions of tricks in their sleeve.

If your SEO have no Plan B when (when, not if) your domains will be spam-reported and/or banned, he is crappy SEO - no difference color of hat he wears.
"Employing BH SEOs is waste of money".
Exactly the same waste as as employing white-hatties. To tell you the truth, using SEO services is as overpriced as something can be. Well, no regrets, though.
"Using sleazy tricks to boost rankings won't get you efficient human visitors".
Bulls**t, again. Even in spam-filled obviously-crappy no-value SERP's efficient human visitor will come to one of the top-ranked sites.

Of course, you need to provide something for visitor to convert (monetize itself, that is to say). And it's better be efficient something. If you'll get high rankings using some crap, your traffic will be undervalued. If you'll be out of top ten, your traffic will be unexistent.

That's all, folks!