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To follow up my Top Five Lies of White Hats... one more piece of sheer crappy linkbait.

I've thought of much more blackhat lies than five; perhaps I sympathetize whitehats more than blacks, being absolute greyhat it is almost a sin to confess.

Still, I'm keeping my promise of being (almost) objective, so here it goes.

1. "Every kind of SEO is search engine manipulation; white hats do dirty tricks too".
   Maybe that was the case many years ago; now White Hats accent on making good content and making pages accessible to spiders. None of that is search engine manipulation; moreso, it is actively advised by search engines themselves.
2. "Google rarely bans websites for using black hat SEOism".
   That is half-true. Yes, Google very rarely bans even the most black-hattish websites. But competitors report them constantly:)
3. "There is no risk involved for you".
   Good blackhats risk only websites of theirs when doing high-risk operation. Keyword is good blackhats. If someone charges $200 bucks for very nasty operation... Beware, your site is in imminent danger.
4. "Black Hat SEO is legal".
   It is legal, of course. Running casinos is legal. Selling placebos as pills for AIDS is legal. Shotting down school boy waving toy pistol is legal, too. Not all things that are legal are good. Black Hat is dishonest at its own core - it is difficult to hide, it is obvious to every your customer. When you step on this road, there is no way back.
5. "Black Hat SEO is many times more efficient than white hat".
   At times of Nigritude Ultramarine that was the case; now black hat is just as efficient as white hat, and with every algo update its efficiency decreases. New ways of cheating Google are viable still; but in bright future of spam-free SERPs that will be no longer the case.
   

That's all, folks!

Posted by Ivan Cherevko on Tuesday, August 08, 2006 at 2:04 PM | Permalink