The Top Five Lies of White Hat SEOs
Hello everybody!
My name is Ivan Cherevko, and I represent so-called 'Army of One' - one-man SEO project called OuroSEO. I will tell you about me and OuroSEO later, but I doubt that you'll be interested much in it.
So, to open up my blog with nice linkbaiting post, here it goes (warning: this by no means represent author's views. The Top Five Lies of Black Hat SEOs are coming soon):
My name is Ivan Cherevko, and I represent so-called 'Army of One' - one-man SEO project called OuroSEO. I will tell you about me and OuroSEO later, but I doubt that you'll be interested much in it.
So, to open up my blog with nice linkbaiting post, here it goes (warning: this by no means represent author's views. The Top Five Lies of Black Hat SEOs are coming soon):
- "Nothing can boost you rankings as much as high-quality content".
Oh yeah, of course. High-quality content indeed can boost your rankings, as far as search engine's algorithms go. Googlebot is not proficient in English; it cannot tell difference between Hamlet and your poorly-written ramblings. Power that human programmers back at Google allows it to separate wheat (human-written content) and chaff (spammy crap).
But this is only one of many factors G and Y! employ to rank pages. By itself, it won't help you get to the top of, say, mortgage or search. Remember nigritude ultramarine? It was won by efficient spammers, not 'quality content'.
White Hats quote Nigritude Ultramarine FAQ's success as being related to quality content. Crap. It just got zillions of backlinks.
- "Using BH techniques is illegal".
Commiting supreme crime against peaceful nation is more than illegal. Now spamming is illegal. But using sleazy tricks to make Google think you are more worth than you are really are is dishonest at most. Period.
- "You will be reported as spam if you'll use Black Hat techniques".
When blackhattin' efficiently, hundreds of domains will be reported as spam with no effect on The Farm. Yes, impact of link farms is nerfed down every day. But Black Hat is not limited to these; they have zillions of tricks in their sleeve.
If your SEO have no Plan B when (when, not if) your domains will be spam-reported and/or banned, he is crappy SEO - no difference color of hat he wears.
- "Employing BH SEOs is waste of money".
Exactly the same waste as as employing white-hatties. To tell you the truth, using SEO services is as overpriced as something can be. Well, no regrets, though.
- "Using sleazy tricks to boost rankings won't get you efficient human visitors".
Bulls**t, again. Even in spam-filled obviously-crappy no-value SERP's efficient human visitor will come to one of the top-ranked sites.
Of course, you need to provide something for visitor to convert (monetize itself, that is to say). And it's better be efficient something. If you'll get high rankings using some crap, your traffic will be undervalued. If you'll be out of top ten, your traffic will be unexistent.
